Atrévete a ser rara
Nacido en Brasil. Construido para Europa.
206 years connecting Switzerland and Brazil
Now we're closing the circle
In 1819, 2,006 Swiss embarked on a bold journey and founded Nova Friburgo in the heart
of Brazil. They brought their values: quality, precision, and craftsmanship. 206 years later,
this connection returns home – through BCult.
The Story Behind BCult
And we are very proud of it.
BCult stands for Brazilian Cult – the cult of Brazilian fitness lifestyle. But it’s more than just a name. It’s a bridge between two worlds that have been connected for over two centuries.
We are Cintia de Oliveira and Fabiola Dellatti, mother and daughter, founders of BCult. Cintia has been living in Zurich since 1987 – 37 years that have deeply written both cultures into her heart. When she discovered the story of Nova Friburgo – this special city founded by the Swiss in Brazil – she knew: This is our mission.
Together with her daughter Fabiola, who shapes BCult’s creative vision as visual representative and co-founder, they’ve created a business that connects generations and cultures.
BCult is not just an online shop. It’s the continuation of a 206-year-old story. From Zurich to Nova Friburgo in 1819. From Nova Friburgo back to Zurich in 2026
Based in Zurich
From Nova Friburgo
Brazilian creativity, Swiss standards.
A premium selection from Nova Friburgo — the Swiss-founded city in Brazil where precision meets passion.
We curate — we don’t just sell.
Every piece is selected, tested, approved.
Our Philosophy
We don’t mass-produce
In a world of fast fashion, BCult chooses another path.
Every piece is personally selected, tested, and approved for the Swiss market.
We work with premium brands from Nova Friburgo, the Brazilian city founded by Swiss immigrants — where Swiss precision meets Brazilian energy.
Quality & Service
Brazilian excellence. Swiss reliability.
Brazil is globally recognized for its activewear industry.
At BCult, this excellence meets Swiss standards of quality and service.
- Premium materials & technical performance
- Perfect fit tested on real bodies
- 24-month legal warranty
- Local support in German, English & Portuguese
- Shipping from Switzerland or Brazil
Values
What we stand for
Values
What we stand for
Quality over quantity
We sell the best — not the most.
Sustainability
Slow fashion, durable pieces, climate-neutral shipping.
Transparency
Original manufacturer labels, honest pricing, clear origin.
Empowerment
Activewear designed to make women feel strong and confident.
Our Brand
Dechelees
BCult currently curates Dechelees, a premium activewear brand from Nova Friburgo.
More carefully selected brands will follow — always with the same standards.
- High-performance fabrics
- Compression & support
- Squat-proof & durable
- 100+ washes tested
The Women Behind BCult
A family business with heart.
Cintia de Oliveira
Founder & Curator
In Zurich since 1987. Brazilian at heart. Swiss in soul.
When I discovered the story of Nova Friburgo, I knew: This is more than just business. It's my personal mission to honor this 206-year-old connection between Switzerland and Brazil – and bring it to life through premium activewear.
My Promises to You:
- Quality: Every product is personally tested by us
- Transparency: You always know where your clothes come from
- Service: We're personally here for you (not a call center)
- Authenticity: No marketing stories – only real history
Fabiola Dellatti
Co-Founder & Visual Representative
The creative force behind BCult. Fabiola embodies the modern BCult woman: strong, confident, and authentic.
As the brand’s visual representative, she brings a fresh, young perspective and shows how BCult activewear looks in real life – not just in professional photoshoots, but in the daily life of an active woman in Zurich.
BCult is more than my mother's brand to me. It's a movement that connects generations. I'm proud to be part of this story and bring it to life visually.
Fabiola's Role:
- Creative direction and visual identity
- Face of the brand in campaigns and social media
- Product tester (real workouts, real feedback)
- Bridge to the younger generation of customers
Join the Movement
BCult is more than a shop.
It’s a community that values quality, authenticity, and confidence.
Our Brand
Dechelees
BCult currently curates Dechelees, a premium activewear brand from Nova Friburgo.
- High-performance fabrics
- Compression & support
- Squat-proof & durable
- 100+ washes tested
More carefully selected brands will follow — always with the same standards.
Who we are
Founding
BCult was established in 2025 from a passion for fitness, fashion, and mindful movement. As a Swiss Brazilian brand, we build a bridge between Zurich and the renowned textile hub of Nova Friburgo in Brazil.
Location
Our headquarters are at Josefstrasse 5, 8005 Zurich, Switzerland. From here, we coordinate design and customer service while collaborating with trusted producers abroad.
Production
We source our garments from Nova Friburgo, a Brazilian city founded in 1819/1820 by Swiss families from the canton of Fribourg. This unique heritage has given rise to a thriving textile industry. Today, Nova Friburgo is known as Brazil’s «national capital of the undergarment industry» due to its vast production and variety of models. By working with carefully selected producers in this region, we honor its history and benefit from generations of expertise in clothing manufacturing.
Products
We offer high-quality activewear and accessories for individuals who value design, performance, and sustainability. Each item is designed in Zurich and crafted with meticulous attention to detail, ergonomic cuts, and a modern aesthetic.
Sustainability
BCult is committed to using recycled or low-impact materials and partnering with suppliers that adhere to strict ethical standards. We strive to minimize our environmental footprint and ensure fair working conditions.
Community
We believe in building a community around movement, wellness, and cultural connection. Through events and partnerships with health and fitness professionals, we encourage a lifestyle that integrates self-care and personal growth.
Our Values
Quality
We pursue excellence in every piece, from design to durability, combining Swiss precision with Brazilian craftsmanship.
Innovation
We explore new technologies and trends to deliver superior activewear.
Inclusion
Our products are designed for everyone, regardless of gender, body type, or activity
level.
Sustainability
A commitment to practices that respect both people and the planet.
Authenticity
Our products reflect our dual heritage and the individuality of our customers.